I went to the drug store this evening looking for those plastic scouring-pad things you use on your face. I normally get them in boxes of six, and I use each one until it’s smashed flat and has no fight to it – about two months or so. This particular pharmacy was the most rinky-dink, low-rent, sad-ass operation I’ve ever seen. Their “skin care” aisle was, to be fair, an entire aisle. But there was only one, perhaps two, but no more than four, of each product on the shelf. And they were spaced a hand’s breadth apart. They had one single sad little teardrop-shaped facial cleansing pad in a box for $4.79. I stood there and stared at it for a minute. Because what I’m used to getting is much, much less expensive.
There was not a single instance of another brand of the same product, no similar products. But you know what I did find? Facial cleansing wipes. I won’t even link to them, mostly because if you Google that particular phrase you get over two million results. Which is about how many brands of the things that store had.
Living in northern California, I feel that I’m constantly being bombarded with the message that human beings are killing the planet with their unending appetite for more consumer goods. I’m inundated with the message that I need to consume less, recycle more, be creative about what I use. And yet, the second I step into any consumer good emporium, the message is not just that I must consume more, but that each purchase I make must be made out of the most material it can possibly use. I can’t buy an aseptic quart box of milk (one that can sit on a shelf without refrigeration before it’s opened), but I can buy four tiny aseptic boxes that are then wrapped in more plastic to keep them all together for more than it would cost to buy a regular plastic gallon jug of milk. People still buy disposable diapers, and then they buy those monstrous contraptions that wraps each plastic diaper in more plastic. Now it’s washing our face. I like just buying some face soap and either using my ancient plastic scrubber thingie or a regular wash cloth and washing my face with it, but obviously, I’m not doing it right if, at the end of every process, I don’t have something to throw away.
Some day soon, we’re going to look back on all the shit we threw away, and wonder “what the hell were we thinking?” It’ll be a day when you won’t be able to get any of this stuff for love nor money, and that day is not far off.