One of the lovely things about the Internet is its ability to bring actual friends closer. Who among us has not gotten back in touch with a long-lost friend or relative through Facebook?
I kind of love Facebook, for all its faults. I know all of my Facebook friends in real life, so it allows me, a person who lives in the middle of the woods and doesn’t attend a lot of social functions, to keep up a conversation with people and think that I’m just as social as they are.
I also like LinkedIn, the Facebook for people with jobs. The problem is that I don’t think people quite get the difference between the two. When originally conceived, LinkedIn was a way for people to endorse friends and co-workers they knew and trusted. The idea was that you would link up with all the people you’ve worked with that you would recommend. Friends of yours who don’t know one another could find each other, with you as intermediary, and know that you endorse them both.
Except that everyone is so brainwashed by the numbers game of Facebook, where the goal is apparently to get as many friends as the application will allow, and then force them to play Farmville with you. LinkedIn doesn’t have Farmville, but because they recognize that nobody understands how to be discriminating anymore and will “connect” with absolutely anybody, they’ve now started asking people to “endorse” their friends. Basically, you click on a person’s picture and a list of random nouns and adjectives come up. If you think they apply to your friend, you click the button and your friend gets an email saying that you’ve endorsed them. It must be new, because people I haven’t worked with in half a decade are suddenly endorsing me, as though I’ve just come to their attention again, like they were all at a party and my name came up.
But back to the numbers game, I keep getting invitations to connect from people I’ve never heard of. People who live in the same county as me. People who worked for the same company as me at some time, but not at a time when I worked there. People who know people who’ve worked with me in a similar field. I always feel a little mean about not accepting their invitations to connect, but I’m more about quality than quantity. My feeling was validated the day I got an invitation to connect with someone I’ve never heard of whose skill is tech writing but whose current job is listed as “Unempolyed at home.” sigh
I’m never going to connect with you, endorse you, etc. if I’ve never even met you. That’s true on the Internet, but I’m realizing that real-world instances of this haven’t gone away. Today’s mail brought a hand-addressed letter from a neighbor who must live just a few houses over, but in this neighborhood that can be half a mile away. This woman writes me twice a year or so to solicit money for the March of Dimes, sending me a pre-printed card with her actual signature and a handwritten note that usually says something like “please help us out!” I kind of resent that fact that this woman lives within easy walking distance of my house, but in nearly nine years, she has never once knocked on my door to introduce herself, or invited me to her house for a cup of tea.
I’m all for connections. I love being able to remind people I know that they’re important to me and that I care about them. But I’ll be damned if I’ll let someone exploit proximity, electronic or physical, to get me to like them, connect with them, or donate to them.