Thoughts From AWP: Beyond “Media”

Several panels had the word “transmedia” in their titles, but there was little agreement on the definition of “transmedia.”

We all understand “media” to mean the manner by which the message is transmitted, but after that,  neither authors nor publishers nor academics could agree how adding “multi,” “trans” or “hyper” exactly change the noun. If those of us meant to be experts in the field can’t agree on these definitions, it’s no wonder the reading public is confused and therefore hesitant to adopt.

Here are some of the common terms used:

  • Multi-media: a piece that orchestrates text, audio, and video elements in the narrative. Any one element may stand alone and therefore be primary, but the secondary elements don’t necessarily stand alone. A poem read to music over a movie of waves lapping the shore would be multimedia.
  • Transmedia: a piece made up of two or more elements that can stand alone (even if they don’t constitute a separate narrative).  Transmedia can include elements like websites, social media feeds and email to augment a narrative. A transmedia experience may have a movie that tells one story, a book that tells another, and an album whose songs tell another, all of which work together in one complete, over-arching narrative.
  • Augmented e-book: a text that looks like a regular e-book (a faithful electronic reproduction of a physical book) but with added video or audio elements that create a more entertaining experience without necessarily adding any additional meaning to the text. Depending on the age of the intended audience, either the text or the pictures will be the primary element. Most augmented e-books are directed at younger audiences.
  • Hypertext: an online method of creating text that allows for user-interactive, non-linear narratives. Because most hypertext creation engines are strictly online, they can link out to any other kind of online content, or contain audio or video clips.
  • Apps: a self-contained program designed to fulfill a particular purpose –  normally, in narrative cases, to allow a user to interact with a text in specific ways designed by the author of the app. Depending on the app, users might be able to navigate the story in particular ways, add material to the text, or create elements that go along with the text.

The good news is that whatever an author can think up can likely be done with today’s technology. For authors who operate in more than one element – text, music, video, programming, etc. – this allows for an easily-distributed version of that vision.

The bad news is that for those people who are trying to teach technology to younger generations, there’s no good way to create a textbook that addresses the realities of the space. Both hardware and software are evolving so quickly that a curriculum created in August would be out of date by December. What needs to be taught instead are the modes of thought that go into looking at what exists and imagining what might be. Teach children the basics of storytelling, and then allow them to look out at the world and think about how to distill its essence and create something new and wonderful.

Thoughts From AWP: The Rise of Art Books

I talked in an earlier post about the rise of letterpress, but there’s another interesting small-publishing phenomenon on the rise: art books. I’m not talking about coffee table books full of photographs of works of art. Today, art books are text, paper arts and programming, exploring the outskirts of the literary landscape.

Art books are exploring that area where authors justify why a given story should be published as a paper book or an e-book. Some of the most innovative new art books exist in both worlds, where innovations in the physical book, like special inks or folded or cutout papers are complemented by innovations in the e-book, like an app that interacts with the text or pictures in the print book, or adds audio or animation elements.

The art books I’ve seen, both at AWP and at other conferences I’ve attended in recent months have fallen into a few groups:

1. The “mainly paper” book

These books, like J. J. Abrams and Doug Dorst’s S., are paper first and foremost, and their main value is in their physicality – they have elements that cannot easily be replicated in an electronic medium. However, in what looks like either an attempt to wring as much cash out of a big project or a nod to the fact that everyone’s doing e-books, the publisher puts out an e-book that is in no way an equivalent experience to the paper artifact.

2. The multimedia book

Some authors have been so inspired by a place or event, some outside thing, that they use the capability of electronic media to incorporate music, video, snippets of spoken word, etc., into their book. Katherine McNamara has done some lovely work in creating multimedia experiences to bring work that she has authored and/or published to a new level. The result is a rich, immersive experience for the reader.

3. The “art for art’s sake” books

The possibilities of programming, where code is its own language that can be clumsy, workmanlike or elegant, offer the literary author both challenges and opportunities. Text can be displayed, remixed and interacted with in endless ways, and the most innovative e-books challenge our notions of the “book” means, or how we “read.”

4. Furthering the conversation with the reader

Some art books take advantage of the fact that a tablet can accept input, and allow for user interactivity within the text. There are still choose-your-own-adventure type hypertexts, but there are also books that allow the reader to add to the text itself, inserting a little of themselves into the work, and expanding the author/programmer collaboration.

Part of the value of art books isn’t just the cachet of creating something unique. For most art books that involve digital production, programming and literary authorship, learning to work as part of a team where no one piece – the words, the images or the construction of the paper book or the programmed app – has primacy can be an important experience.

What’s important about the most innovative, challenging art books is that they are the proving ground for the future of text. The adoption of new technology is a bell curve – the first few pioneers, the trickle of early adopters, the bulk of people who wait either until all the bugs are worked out or it comes down in price, and then the long tail of Luddites and procrastinators. Lots of innovations never make it out of that pioneer phase, but those that do will filter down to the more conventional authoring masses in the form of improved, easier-to-use software and devices that store more data and present it in a greater variety of ways.  Paying attention to what’s happening on the leading edge of the curve can offer writers new ways to tell the stories they’re already crafting.

Thoughts From AWP: The Truth About Self-Publishing

There’s no getting around it – self-publishing is a fact, and more writers are not only taking advantage of it, they’re experiencing levels of success only previously possible with the resources of a big publisher. But self publishing is muddying the waters of the publishing industry, making roles and procedures that had seemed clear only a few years ago more uncertain.

Who’s publishing their own stuff? The Kindle Store is full of the traditional “not up to publishing standards” kind of fiction. The sort that isn’t well-written or well-edited, that shouldn’t have seen the light of day. But two new streams are blowing that group out of the water. The first is already-published authors whose back catalogue works are enjoying new life as e-books. Hugh Howey quoted one of his early mentors (whose name I, alas, did not catch) as saying “take care of your back list and your back list will take care of you,” and that’s exactly what these authors are doing – allowing their back lists to take care of them by finding a new audience. But Hugh Howey himself represents the second stream: self-published authors who have looked at the publishing industry and replicated it for themselves. They’ve perfected their craft and spent the time editing their work to a professional standard. They’ve used professional layout tools to make their books look as good as anything coming out of a Big Five publishing house. But 100% of the money is coming straight into their own pockets. Howey has written many articles about how self-publishing can be a more lucrative income stream for authors than working with a large publishing house.

Which is not to say that there’s no room for the traditional publishing house. Howey himself has recently made a deal with Simon & Schuster for his Wool series in paper books.  Amazon, home of Kindle Direct Publishing, has an entire division that does nothing but look at the books that self-published authors are putting out and find the ones that are picking up speed. They are uniquely positioned to use their traditional imprints, Thomas & Mercer, Amazon Crossing, 47North, Montlake Romance, Grand Harbor Press, etc., to snap up those self-published works that look like they’re catching on, and put the resources of Amazon behind them, while taking a cut of the profits.

Howey was able to put out a professional product because there are so many excellent self-publishing tools available for little or no cost. Authors thinking of going this route will need to understand clearly what needs to be done, and be prepared to either do it themselves or to pay a professional: editing, typography and layout, illustrators, publicity and distribution. The cost of putting out a less-than-professional product isn’t just a lack of sales. It’s a loss of credibility with the reading public when you put your next book out.

The people who are experiencing great success have one thing in common. I call it “the Netflix effect.” I don’t have cable, so I tend to find television shows on Netflix. When I find one I like, I’ll watch the whole thing, one episode after another. I don’t even think about getting cable anymore, because the thought of watching a show I like and then having to wait a whole week before I can see the next episode is just too much. Howey has put out twelve books in the last few years, and those people who come to his books and enjoy them can consume them like potato chips. He said that his goal was to ignore his sales numbers and focus entirely on writing for the first ten years.  As a result, with very little publicity, Howey has managed to sell millions of copies of his titles.

So, perhaps that’s the takeaway – if you’re an author looking to get your book to market, think about what you’re solving for. Authors with many books under their belts have different needs than first-time novelists, who have different needs again from mid-listers on their second or third novel. With the publishing world still morphing, authors can make many of their own opportunities.

Aspirations, Witnesses, Prognosticators: My AWP Experience

This year was my first experience at AWP, although last year I remember everyone asking each other “Are you going? Are you going?” In the halls of your local MFA program, it’s like asking if you’re going to see God appearing at the Hollywood bowl where he’ll be interviewed by Richard Dawkins, who will then receive his just and appropriate punishment.

I went because I’m the editor in chief of a literary magazine, although I haven’t been to a writer’s conference in many years. Even before I started grad school, I knew that I had grown out of the kind of conferences offered in consumer publications like Writer’s Digest. I was tired of the same advice, the same invocations of Joseph Campbell and Anne Lamott, tired of writers of lackluster popular fiction using themselves as shining examples of craft in a thinly-disguised bid to sell a few more books to students eager to learn. There is no one more gullible than the unpublished writer.

I don’t know whether the crowd (11,000 absolutely qualifies as “crowd”) was any different than at those events, but I was. Years of writing, reading, learning, and working in the writing world have taken me out of that crowd and into the smaller, more select group of those for whom the shine has worn off. I walked the book fair floor and talked with other publication editors, commiserating about our editorial woes. I remarked on the disconnect between the perception of the crowd and the perception of the presenters and panelists. For instance, in four different panels, a question from the audience included the presumption that there’s no market for short stories. On the other hand, I’m hearing from publishers that short stories are enjoying a resurgence – e-readers provide a perfect channel for shorter fiction.

I did love the talk about writers promoting themselves. The best thing I heard was in a panel that talked about the need to cultivate relationships with bookstores and libraries, to make good use of social media, to connect with one’s fan base. As an introvert, the thought of having to cultivate a lot of friendships that may be useful but would certainly drain any energy I would need for writing was depressing. Until someone got up and said “Don’t do ALL OF IT!” The biggest thing was to be a nice person. Promote your friends and colleagues. Be genuinely happy for and supportive of their work. Heck – I’m doing that.

There were also a million people talking vaguely and gloomily about the future of publishing, but each sad pronouncement began with the claim that more books are being published than ever before. More books, more independent publishers, more channels through which a writer can reach readers…not sure where the crisis lies.

Actually, I am. Sturgeon’s Law says that 90% of everything is crap. That is to say, 90% of the writing that would be collectively produced by the people gathered in that room is unreadable. Given the state of submissions to the magazine for which I work, it’s true. But there doesn’t seem to be anything standing in the way of those people who have put in the time and effort to get beyond the crap phase.

I had a good time at AWP. I met some really nice people, I talked to a lot of my peers in publishing and I had a lot of crappy drinks with lovely people. Most importantly for me, though, was that I figured out how to get even more out of next year’s conference.

Wait…I’m the BOSS?

There’s a certain cachet that comes with power. Just ask all those ugly rich guys who’re combing supermodels out of their badly-groomed eyebrows.

I am still a writer who struggles to submit work to literary and commercial magazines, so I was amazed when I realized that I’m not just a struggling writer. I’m the editor in chief of a respected literary journal. I had a staff of 18 people, all of whom were excited about the fact that they were real editors working on a real literary journal. This issue,there’ll be even more of them.

Until I got to the residency this time, I didn’t feel like the boss of all the editors of a literary journal. I was too busy making phone calls, correcting punctuation, sending emails, wrestling with the web interface, approving color combinations, signing contracts, etc. I got to the residency, and suddenly, everyone knows who I am. Everyone’s saying “hello” to me in the halls and wanting to sit next to me in lectures. The new kids just signing up to work for the journal wave to me and say hello with that same shy smile that people give to low-level celebrities – a local tv newscaster or a city councillor.

I’m excited about working on Lunch Ticket. I’m excited about the great literature we’re putting out, I’m excited that I’m the one who gets to make the decisions, I’m excited that I get to work with a lot of smart, dynamic people. But it wasn’t until I stepped into the room yesterday for the debriefing and orientation that I realized that I’m the boss. I’m the head of a literary journal.

Whoa.

How to Stand Poised on the Brink

Right now, I’m in the middle of a large project, and there are a bunch of folks helping me out with that project. At the same time, there are big things going on in Santa Cruz. Specifically another TechRaising, which will happen this weekend at the Cruzio offices on Cedar.

I’ve been involved in one way or another with the folks who put together TechRaising for something like four years, but it hasn’t been a “we’re technical people, so we should get together and do technical-people things” kind of relationship. It’s been a “how are your husband and kids? we should have lunch soon” kind of relationship where we talk about who’s got chicken pox and who’s kids are struggling in school and where can a girl get a decent haircut in this town? We’re friends. Busy, yes, but friendly.

But, as Malcolm Gladwell pointed out in his book Outliers, the reason that successful people are successful is not just that they’re smart and driven (although they are that). It’s that they are in places such that, when an opportunity arises, they are able to take advantage of it. I’ve seen people that I know and love pass up wonderful opportunities, saying “I’m too busy,” or “It’s not really my thing.” To me, that’s a limitation of thinking that keeps people from achieving amazing things.

Yesterday, I decided to put together a TED talk to present at the next Santa Cruz TEDx and it turns out that one of the folks I was talking to about something else is a sponsor and wants to help get me in. After that meeting, I went to a coffee shop to pass some time before I met my family for dinner, and while I was there working on a piece of fiction, another friend came by with news about starting a magazine and said “I want you to write an article for it!” I told him about the TED talk, and he was wildly enthusiastic.

On a normal basis, I don’t consider myself any kind of special. But days like yesterday, where all the work I’ve done, all the relationships I’ve built, are paying off in unexpected ways, lead me to believe that there is a “right” way to success. That “right” way is to say yes to everything, all the time. Because even in the very worst case, you will meet wonderful people and do amazing things, and that’s not even a little bit bad.

What Time Gets You

I like to be clean, so every day I go into my bathroom, and I have a choice to make. Do I take a shower or a leisurely bath? If I have to be somewhere soon, I take a shower. If I have nowhere to be and nothing else to do, I might indulge myself in a bath. No one is allowed to disturb me in the bath (unless they’re bringing in champagne – that’s always allowed), and I normally stay in until I wake up because the water has gone cold and my fingers are so pruney they hurt. A bath isn’t something I can rush through. I can’t even start the water running unless I know I have a good long time.

I just got the latest round of comments back on the manuscript I’m working on. My mentor loves the premise, loves the characters, but thinks that I need to get further into the characters. His comment was that the changes I had made to my manuscript were “workmanlike.” I have to admit. That stung. On the other hand, he loves the story so much that he couldn’t keep himself from rewriting big chunks of it – he said he couldn’t resist. What he suggested was that I take a bath in my manuscript. Give myself the time to get all the way into it, so that I can inhabit the characters, play with them, live inside their skins and let them have their own reactions rather than the reactions I’m writing for them.

It turns out my mentor lives alone. His time is his own to dispose of however he chooses, so when he says “it may take you 8 hours to get the first page right,” he doesn’t necessarily realize that I do not have 8 hours in a row to devote to this ever. Between driving the kid to school, laundry, watering the garden, taking the dogs out to pee every hour or so, there is no such thing as 3 uninterrupted hours, forget 8. I would love to be able to say that I’m sitting my office turning out my masterpiece and my husband and child keep coming into my inner sanctum and disturbing me, but that’s not the case. It’s usually me going out into the rest of the house and demanding kisses or tea or a bite of whatever they’re eating.

Virginia Woolf posited that for women to write fiction they needed money and a room of their own. I have both, but what I don’t have is the conviction that it is right for me to use them. So, it’s not a lack of time or talent that’s keeping me from my literary goals. It’s will.